Posted by admin on January 24, 2010
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Peter Moore says Tiger Woods Scandal hasn’t Affected Sales
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Following Tiger Woods’s media-saturating infidelity scandal, a lot of the golfer’s sponsors ended their relationship with him — but not EA Sports. They made a very public decision to stick with the athlete who’s been the cover star of their golf game franchise since 1999, and in an interview with CNBC, president Peter Moore says they haven’t seen any affect to sales as a result. “We’ve looked actually at the overall franchise for calendar year 2008 and 2009 and are slightly up when we look at all platforms for the Tiger franchise,” Moore said.
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Peter Moore says Tiger Woods Scandal hasn’t Affected Sales
